Large Grocery Chain: System Support for Promotions

A highly promotional top 50 grocer realized historical promotional data was presenting challenges across the business. Team members struggled to get clear customer demand insights and make data-informed decisions.

 

RetSci’s implementation insights
– Impact of promotions on historical sales data makes it difficult understand true demand drivers.
– Departments across the company are working to understand what is baseline demand.
– Noisy view of customer demand impacts decisions in merchandising, pricing, space, supply chain and other areas.
 
A unique solution
– Support tuning and augmentation of systems to better quantify impact of historical promotions.
– Provide scrubbed version of sales history available to multiple areas of the business.
 
Lasting impact
– Improved cross-team productivity.
– Increased promotional sales by 1-6%
– Reduced over and under-stocks by leveraging cleaner data as basis for inventory management.